What to know so far – WWD


Kanye West may soon be making a foray into housewares.

West’s company, Mascotte Holdings Inc., filed a trademark application under the name “Kanye West” for numerous home decor products on August 27, according to an application filed with the United States Patent and Trademark Office. .

The app covers a range of household items including blankets, curtains, pillow cases, bath towels, nylon flags, and even children’s and pet products.

Although this is the rapper’s first adventure in the home category, he has enjoyed a successful career in the fashion industry with his brand Yeezy, which has collaborated with Adidas on numerous collections over the years. Most recently, West partnered with Gap to bring its Yeezy brand to the retailer. The first piece in the Yeezy x Gap collection, a puffy blue nylon jacket, was unveiled in June.

According to Architectural Digest, West has always had a passion for architecture and interior design. He would apparently go to Barnes & Noble and buy Architectural Digest magazines when he was younger.

West and his future ex-wife Kim Kardashian West have spent nearly seven years renovating their home, which could be worth up to $ 60 million. The interior design of the house, which includes large open spaces to embrace simplicity and minimalism, was designed by Axel Vervoordt, a designer and creator of Belgian taste.

“I discovered Kim and Kanye as wonderful human beings. We have common values ​​in life, important human values, such as respect for the beauty and spirituality of art, ”Vervoordt told Architectural Digest. “You can call it religion, but maybe it is beyond religion, a search for cosmic values ​​of peace and positive energy. We had very deep conversations about the space of the mind and the importance of silence.

Kardashian West told Architectural Digest that she is to be “the voice of functionality” between the two as they design aspects of the house. “Kanye was coming up with the most wacky ideas, and I would say, ‘This is not normal. We need drawers.

In February, it was reported that Kardashian West had filed for divorce after nearly seven years of marriage. The couple have four children together: North, Saint, Chicago and Psalm. Despite filing for divorce, Kardashian West attended West’s final listening party for her album “Donda” last month, where she joined West on stage in a couture Balenciaga fall 2021 wedding dress.


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