What is Agaciro and how do Mercer students participate?

At the Stetson-Hatcher School of Business, a class was created to build the Agaciro brand and sell the products.

MACON, Ga. — This report was written by Dee Dee Cudjoe, a student at Mercer University’s Center for Collaborative Journalism.

Alivera, Alice, Justine, Epephania, Ejeni and Claudine.

In a small town in Rwanda, these six women own a business making bags and jewelry from unique fabric designs.

During a Mercer on Mission trip to Rwanda in the summer of 2021, the women were greeted with a unique opportunity.

Agaciro has grown into a non-profit brand formed through a partnership with Mercer University students and those women who live in poverty and were impacted by the Rwandan Genocide.

“We were able to meet them this summer,” said Emma Drash, project manager for Agaciro. “And they told us about their dreams of being able to sell their products in America. Now, in America, we are the marketing team for these women to bring their products to a new market.

At the Stetson-Hatcher School of Business, a class was created to build the Agaciro brand and sell the products.

“With the products, we augment them for more,” said Jessica Walton, also a project manager for Agaciro. “Therefore, women will get more benefits and we can make a difference in their lives.”

In February 2022, Agaciro was able to win $10,000 in the Southern Conference Entrepreneurship Challenge thanks to his business pitch for the brand.

“We will be able to use this money to get more inventory, update our inventory systems and have more modern ways of doing things with marketing costs, so we can have more impact for women” , said Drash.

At Mercer’s Macon campus, Agaciro students held pop-up shops and events to showcase and sell the products. You can also order them at https://www.agacirorwanda.com.

100% of Agaciro’s profits go to women in Rwanda.

“Being able to get to know the people you’re impacting really means a lot,” Drash said. “It’s not just ‘I know someone is taking advantage of it’, you know exactly who is taking advantage of it.”

“The mission of the school [Mercer] is to educate ourselves, so we can go back and help the community. And helping women in Rwanda comes down to that. said Walton.

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