Wearified is the new makeup brand led by a content creator you need to know


Wearified’s Butter to Matte Longwear Lipsticks are formulated in Italy and made in India (she had to contact a lot of labs because she picked the one who was ready to make the product she wanted in the quantities she wanted. she was looking for), and they’re made specifically to work on all skin tones. “We wanted to create ten shades of reds, berries and nudes because we wanted to make sure there was something for everyone in our audience,” she says. The balls are designed for one-shot application, so if you wanted to apply it quickly before running out, it will come in clutch. Since they’re infused with jojoba oil and cocoa butter, you don’t need to apply lip balm to them either, as it doesn’t dry out your lips, but sets in easily, so that the color does not get on your teeth or all around your mouth. But the ingredient that makes it so silky and wearable? The silicone, which gives it a slip and gives it emollience with the other oils in the formula. “Performance is the key. I’ve tried products that are traditionally clean, but they just don’t work, which means they’re relegated to the back of my drawer. So if we needed silicone to make the pigment last, we added it (at low levels, very permissible and safe). But we’re vegan, paraben-free, talc-free, alcohol-free and fragrance-free because we don’t want anyone to have a reaction or sensitivity to our products, ”says Chashmawala of his stance on green and clean. spectrum of beauty.

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