Victor Glemaud launches homeware line with Schumacher Design House – WWD
Victor Glemaud is busy – with station filming now and spring 2023 on deck. But in the meantime, the designer known for his cheerful knits lends his creative inspiration to interiors.
The new link with the Schumacher design house, baptized Cul-De-Sac by Victor Glemaud, is equal parts an ode to the Haitian-American designer’s clean, chic aesthetic as well as his Caribbean heritage.
Featuring fabrics, wallcoverings and trims, the collection brings with it geometric cut velvet, all-new canvas, clean shibori and floral featuring Haiti’s national flower, the hibiscus.
Already, the reaction seems to be extremely positive in the design world.
“We didn’t rewrite the house or anything like that, but what we did was take traditional patterns, add incredible texture and it looks original. And I think that’s the difference and why people react so enthusiastically,” Glemaud told WWD. “From the mix of colors to the pattern to the cut pile, it can be really classic, but it can also be urban, it can be traditional, it can work for the country.”
Schumacher’s creative director, Dara Caponigro, said in a statement: “When Victor Glemaud first fell on my radar, I was immediately struck and knew his sensibility would translate beautifully into the home world. . His wallpapers, fabrics and trims for Schumacher capture the same spirit of sophistication, fun, ease and seduction as his fashion – they feel fresh and cool and stylish – outside the box without ever trying too hard.
The flagship piece in the range is a rare and reimagined Touissant canvas named – and designed by Schumacher artisans – for Toussaint Louverture, a Haitian general and the most prominent leader of the Haitian Revolution.
The design is inspired by depictions of Louverture, both as a general and, as Glemaud puts it, “his human side” as a husband in the kitchen with his wife, in a scene with distinct Haitian motifs. : its national bird Hispaniolan Trogon, its national flower of hibiscus, its mountains, its palm trees, its lushness.
“This canvas continues on what the great Sheila Bridges did with the Harlem canvas…and one canvas is centuries old. People reinterpret the canvases, people play with the canvases, but what we have done is to ensure that it is this character, to make Toussaint in his life and to show a historical character of whom we have no not spoken, which has been forgotten, which has been erased. , forgot. To have this portrayal in a very festive, happy, traditional stagescape, I think it means a lot because he’s a dark figure in history that a lot of people don’t know about, and that’s important for liberation of black people, for the emancipation of black people globally throughout the world,” said Glemaud.
His dream, he adds, is to see the Toussaint Toile in the crèches.
“For kids to see this, to live with it, interact with it, be inspired by it, I think the impact is immeasurable. I wish I’d seen things like that growing up. I’d love to have things like that in my house growing up. But they didn’t exist,” he said. “Black people, whether they’re historical or not, in these types of pastoral-type settings, that’s not a normal thing. You know? Whether it’s in home or fashion or whatever. You don’t see it that often.
The 14 designs and prints – all named after significant women in Glemaud’s life – come in three to four colorways each, with new hues to be added in the weeks and months to come. The canvas, for its part, comes in a vivid blue on ivory, black on ivory, blue on sky, and pink on green. The collection will be sold to interior designers and architects through fschumacher.com, through its UK and European sites, through the design house’s showrooms through appointed Schumacher agents. Prices for wallcoverings start around $100 and $300 for fabrics.
With this home launch just over a month after the designer’s foray into eyewear, the question arises: what’s next for Glemaud?
Certainly, he said, “resort” and “spring,” noting that these brand extensions do not distract him from his main fashion line. But there’s even more in the works for Glemaud than clothes.
“I love doing this,” he said of the first homeware delivery. “I would love to do other categories. The idea of table tops, furniture, the idea of colored stemware, all those things that take the shapes that we have in the canvases and put them in cutlery …There are so many ideas I have for other home and interior categories.”
Beyond that, there’s also something else to come, likely back in the fashion category, although things are still somewhat quiet on that front.
“We’re going to announce a really exciting and accessible partnership after the summer and I’m really looking forward to it,” Glemaud said. “The industry we live in is so price and adjacencies driven and this person is raising their prices so we have to raise our prices and blah, blah, blah. But I think people just want fashion they can afford at a price. And whether you bought a Chanel handbag, most people don’t wear Chanel from head to toe – clothes are a mix of all those prices, that’s how people buy. And I think to be able to deliver real, exciting fashion at a really accessible price point, I’m looking forward to doing that.