Style By Meech got five Birkin bags for Kanye West. Here’s how.
The year started on a sour note for stylist and personal shopper Michelle Lovelace, who goes by Meech. In early January, Instagram shut down its account, @stylebymeech, which had over 100,000 followers, alleging intellectual property infringement. Following this, a bunch of fake pages appeared in his name and started scamming people for money.
“I wasn’t even going to create a new page. But I was like, let me do it again just to show people I won’t give up,” says Lovelace, who opened a new account, @meechthestylist, and has since been in contact with the FBI about the fake pages. . “Some of that kind of tarnished my name,” Lovelace said on an IG Live.
Lovelace still hasn’t found her page, but in late January, someone from Kanye West’s team, who she previously sold a pair of shoes to, reached out with an opportunity that would more than restore her credibility. on IG. The team said he needed Birkin bags. Initially, the number he called almost caused Lovelace to pass out, but she immediately got to work and started researching different options and sending photos to the team.
West only liked one of the bags she sent, a rare Birkin 25 with rose gold ostrich leather hardware, which is believed to be for Julia Fox. Lovelace thought that would be it. But the next day, his team asked him to find four more Birkin 25 bags in Togo or Epsom leather, cheaper than Fox’s ostrich leather style.
“All of a sudden I was in a group chat with different people and they were saying how important this is to him and we have to do this no matter what it takes. I was sweating,” Lovelace says .