STARTING TODAY Launching Clean, Cruelty-Free Skincare Line

FORT LEE, NJ, June 14, 2022 /PRNewswire/ — Sarah Choigraduated from University of Southern California and the Institute of Fashion Design and Merchandising (FIDM) in Californiais proud to announce the launch of a clean, cruelty-free skincare line, AS OF TODAY.

Based at New Jersey, the AS OF TODAY brand is the result of Sarah’s passion and ambition to change the way ordinary people perceive their skincare routines. This launch includes four facial products designed to enhance the inner and outer beauty of the wearer while using effective, high-quality ingredients. With her background in merchandise marketing, Sarah is ready to share these accessible and affordable products with customers across United States.

The AS OF TODAY brand includes clean, cruelty-free, clinically proven skincare products, all specially created with ingredients sourced from Paris, France. Sarah’s company is defined by the use of the key ingredient R-Peptide in all of its products, which is a naturally occurring neuro-calming peptide that reactivates skin barriers and thus reverses the signs of aging due to stress. . R-Peptide helps normalize the skin’s cellular network and combat skin stress. By including R-Peptide in AS OF TODAY facial cleansing products, customers can experience a variety of benefits between two and eight weeks after application, including:

  • Reduced wrinkles
  • Smoother skin
  • Increased hydration
  • A stronger skin barrier to protect against stress-aging
  • A healthier and brighter overall complexion

The AS OF TODAY skincare line is strictly created without parabens, phthalates, sulfates, retinol, plastic microbeads, and several other commonly used ingredients.

It includes four different products to create a complete and modern day and night routine:

  • R-Peptide Enzyme Cleanser (130ml): This gentle cleanser, used as the first step in the AS OF TODAY skincare routine, is designed to provide deep cleansing and exfoliating benefits without any dryness. The cream-to-mousse texture of this product can leave the skin hydrated and refreshed.
  • R-Peptide Toner Pads (8ml, 30 packs of two pads): Used after cleansing, these pre-moistened cotton toner pads can help balance the skin’s natural pH without causing excessive dryness.
  • R-Peptide Ampoule (30ml): 1% Highly Concentrated R-Peptide for Optimal Results Designed to repair the appearance of wrinkles and promote an overall youthful appearance of the skin, this product also features a luminous effect to leave the wearer with a rejuvenated and brightened look.
  • R-Peptide Regenerating Masks (28ml, five masks): These anti-aging skin masks can help reduce the appearance of wrinkles when used after the Ampoule formula and help rejuvenate glowing skin.

AS OF TODAY is designed to bring a sense of hope and positivity to the general public and is centered around the idea of ​​encouraging the individual to be a better version of themselves every day. The mission of the Sarahi skincare brand is to promote self-love and self-care with affordable products that deliver visible results. Although the company is currently headquartered in New JerseySarah plans to move the business to New York in 2023.

Find out how the AS OF TODAY skincare range can benefit the everyday lives of men and women at


Founded in 2022, skincare brand AS OF TODAY was created by an entrepreneur Sarah Choi2022 graduate of the Institute of Fashion Design and Merchandising (FIDM)in California. The brand’s line of R-Peptide facial cleansers uses ingredients sourced from Paris, France and are designed to lift the wearer even on their worst day. The mission behind AS OF TODAY is to promote confidence and celebrate victory over adversity under the values ​​of self-love, positivity and unity. To learn more, visit

Contact information
Last name: Sarah Choi
E-mail: [email protected]
Phone number: 201-482-4907


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