Shop viral hair and makeup products

Bobbie Thomas is back. She brings us the “Buzz” on all things fashion and beauty in “Bobbie’s Best,” a bi-weekly series that will cover top trends, her favorite finds and more.

This week, Bobbie highlights some of her favorite beauty discoveries that are going viral right now. From a new and improved Revlon One-Step Hairbrush to a beloved root concealer that’s sold out time and time again, these hair and makeup sensations are worth it, says Thomas.

Keep reading to see all of Bobbie’s best beauty products.

Bobbie’s Bests: Viral Beauty Favorites – April 2022

Glow Recipe Glow Essentials by Mikayla Kit

This kit features some of the top products from Glow Recipe, a beloved TikTok brand. In collaboration with popular TikToker beauty Mikayla Nogueira, the brand curated a kit with three of their products that deliver a dewy complexion. It includes Plum Plump Hyaluronic Acid Moisturizer, Watermelon Glow Niacinamide Dew Drops (which have sold 17 times worldwide, according to the brand), and Avocado Ceramide Redness Relief Serum.

Glow Recipe Watermelon Glow Niacinamide Dew Drops

Glow Recipe’s Dew Drops got a lot of love on TikTok for brightening skin and giving users a dewy complexion. According to the brand, skin-friendly ingredients such as niacinamide and hyaluronic acid stand out in the formula and help keep skin hydrated.

Glow Recipe Mini Watermelon + AHA Glow Sleeping Mask

The brand’s sleeping mask is designed to look like a lightweight gel, but it’s actually a multitasking serum. Like Dew Drops, Niacinamide, Watermelon, and Hyaluronic Acid are also present in the formula.

Glow Recipe Kit Best Selling Fruit Babies

If you want a taste of the entire Glow Recipe catalog, this kit includes five of the brand’s best-selling formulas. Inside are the Avocado Melting Retinol Eye Sleep Mask, Watermelon Glow PHA+ BHA Anti-Pure Toner, Plum Plump Hyaluronic Acid Serum, Avocado Juice Oil-Free Moisturizer, Pink Watermelon and Watermelon Glow Niacinamide Dewdrops.

Maybelline Sky High Volumizing and Lengthening Washable Mascara

This volumizing mascara has amassed over 500 million views (and counting) on ​​TikTok and has even sold out four times over on Ulta’s website, according to the brand. At just $9, it’s an affordable option that not only helps you give voluminous lashes, but longer lashes too.

Revlon One-Step Plus Hair Dryer and Volumizer

This hair dryer brush has quickly become a favorite of Shop TODAY readers and editors, among thousands of others. It’s an easy way to get a salon-worthy blowout at home (and depending on your hair, probably in half the time). This 2.0 version is slightly smaller than the original and now allows users to achieve soft waves and flips and can also be used on shorter hairstyles. The removable head, longer motor life and new medium heat setting are also some new benefits.

Rita Hazan concealer touch-up spray

This tried-and-true root spray is a classic for a reason. Thomas says it’s so popular it’s spawned counterfeits. Due to increased demand, Thomas also says the touch-up spray is now at one of its lowest prices yet – just $12.

Bobbie’s Bests: Prize Giving Bags – April 2022

Opopop popcorn discovery kit

Anyone who likes to add flavor to their popcorn knows that coating every grain is impossible. That’s what sets Opopop apart, as the brand says it individually wraps each core in flavors like Fancy Butter, Vanilla Cake Pop, Maui Heat and more. All you have to do is pour the beans into the included popper and put them in the microwave.

Wunderkeks Red Carpet Brownies

Editor’s Note: This choice is now exhausted.

The Austin-based Wunderkeks have prepared some of their sweet treats for the red carpet — their limited-edition Red Carpet brownies are covered in gold foil and packaged in a chic pink box with pom poms. Wunderkeks doesn’t use any premixes or preservatives, which is why the brand claims its cookies are just like the ones her grandmother used to make.

Shinery Radiance Jewelry Cleaner

Removing your jewelry to wash your hands is no longer necessary with this wash. It’s the first hand soap designed to clean both your hands and your jewelry, according to the brand. The plant-based formula removes dirt, lotion and more, leaving you with soft, hydrated skin and shiny jewelry.

Hotsy Totsy Haus Bath Bombs

Hotsy Totsy Haus is a deaf women owned brand based in the USA. These vegan bath bombs are handcrafted by CEO Christi Leonardi, who uses original recipes to create bath bombs, scrubs and more.

Warmies stuffed animals

Another loot bag find is this adorable microwaveable plush that toddlers can snuggle up with. While the stuffed animals are cuddly and cute, the brand also offers items for adults, such as microwaveable slippers.

Highland titles

If you’re looking for a fun and unique gift, this is it. The Lords and Ladies of Glencoe are a community of landowners in Scotland who strive to support land conservation efforts, one plot at a time. You can purchase a memorial plot of land to gift or pass on to future generations and be addressed by “Laird, Lord or Lady”, by other members of the community.

Bobbie’s Bests: Jewelry – March 2022

Fortune Medallion & Frame Deco Fortune

With an art deco-inspired feel, this locket contains a personalized message and features enamel detailing available in multiple colors. Each purchase is also packaged in a custom-designed storybook gift box with an extra fortune in a mini envelope.

Fortune & Frame Fortune Cookie Locket

This fortune cookie locket contains a rolled up fortune that you can take with you at all times. You can either write a personalized message or choose to be surprised. The subtle design is ideal for layering or wearing alone.

Fortune & Frame Medallion Heart Deco

Available in colors ranging from neutrals and bright ivory and turquoise to classic onyx, this heart-shaped locket has a whimsical feel. The locket opens to reveal a space where you can keep meaningful messages that you want to keep close to your heart.

Fortune & Frame Mini Envelope Fortune Locket

Designed to look like a mini envelope, this deco-inspired locket opens to hold a meaningful message. The locket comes with additional messages you can put inside, as well as a blank piece for you to write your own.

Secret Fortune & Frame Sphere Ring

Inspired by vintage rings that once held perfume or keepsakes, this cocktail ring opens to reveal a personalized message wrapped in a scroll.

Fortune & Frame Polygon Bracelet

Inside this elegant polygon bracelet is a secret message. Designed with enamel crystals and burgundy garnet for a pop of color, this bracelet is a great way to combine sentimentality and fashion.

Fortune & Frame Polygon Lariat Medallion

This polygonal locket opens to reveal a rolled note that you can personalize with your favorite quote, a personal note, or even a branded surprise of their most popular sayings, if you don’t want to choose.

Wear Felicity Personalized Heart Photo Necklace

This personalized heart pendant has a photo inside so you can keep the ones you love close to you at all times. Each necklace is made to order and handcrafted by skilled artisans, according to the brand. When you hold the pendant and look inside, the image will be revealed.

Wear the Felicity Personalized Circle Photo Necklace

The necklace is also available with a circle pendant, available in silver, rose gold, black and gold. The photo is revealed when you hold the pendant close to your eye, or you can use your phone’s camera to view it, depending on the brand.

Wear Felicity Personalized Circle Photo Bracelet

If necklaces aren’t your thing, the brand also offers bracelets. Perfect for birthdays, anniversaries and more, this bracelet is a subtle way to keep a cherished photo with you.

Lovesnap Bracelet in Black and Brass

This elegant bracelet is designed to “smash” all negative thoughts straight out of you. Each time you identify a negative thought, the idea is to break the rubber band, which connects the bracelet together, on your wrist and think of a positive thought to replace it. Included are five rubber bands of different colors.

Olive and Cocoa “Loved” Bar Necklace

Love is in the air with this “Loved” bar necklace. The simple and understated design makes it a great piece of jewelry for everyday wear. This necklace has a lobster claw clasp, measures approximately 18 inches long, and arrives packaged in a handcrafted wooden crate adorned with ribbon, the brand says.

Roxanne Assoulin Loved Stitched cuff bracelet

This bracelet features the word “Loved” in a red ribbon stitch. The bright color contrasts with the matte brass finish, which gives the bracelet a rustic feel.

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