‘Shark Tank’: Men’s makeup brand Stryx offers $600,000, unimpressed fans say ‘just use what the girls use’

When you look your best, you feel your best. While women hide their flaws and imperfections with makeup, most men have been conditioned to view makeup as something only for women, leaving them with pimple-covered faces and bags under their eyes. To get men to embrace makeup and work on improving their skin, Devir Kahan and Jon Shanahan launched Stryx, a skincare and makeup brand that specifically addresses men’s skin concerns.

The duo entered “Shark Tank” seeking $600,000 for a 5% stake and a valuation of $12 million. Devir and Jon managed to impress the Sharks with their turnover of $130,000 per month! When it was time for the Sharks to make an offer, Daymond John, Mark Cuban and Lori Greiner decided to abstain citing reasons such as the product packaging not being clear enough to imply that it was was acting from a make-up brand at an unrealistic valuation. However, Kevin O’Leary and Robert Herjavec rolled out their offers. While Kevin made his infamous royalty offer by investing $300,000 and extending an additional $300,000 as a 2.5% loan and a $2 royalty per unit sold until $600,000 is repaid, then the royalty would drop to 25 cents in perpetuity, Robert chastised his comrade Shark for being a greedy loan shark and made a more reasonable offer to invest $600,000 for a 10% stake.


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Stryx Founders Jon Shanahan and Devir Kahan on “Shark Tank” (ABC)

Although the founders of Stryx left the tank with a deal from Robert, however, fans weren’t impressed with the brand’s pitch and USP. Several fans took to Twitter to question why a separate makeup line was needed for men when women’s products work so well and criticized the “gendered products”. One fan tweeted, “Oh no men can’t wear makeup!” Brother, it’s 2022. If you like women’s deodorant, use it. If I like Old Spice, I’ll use it. Never mind ? Do what makes you happy. Sexed products are unnecessary and they usually add unnecessary markups. #SharkTank.” “Lol #SharkTank no more useless gendered products,” one fan added. “I’m gonna need someone to explain to me why concealer and brow gel have to be different for a man . #SharkTank,” one fan wrote.

Kevin O’Leary with Stryx product on ‘Shark Tank’ (ABC)

Another fan remarked, “If you want to wear makeup, use it on the girls.” “There are concealers out there already. I’m sorry I walked out,” said an unimpressed fan.

Season 13 of “Shark Tank” airs every Friday at 8/7 a.m. on ABC. Missed an episode? Want to catch up? Episodes can also be viewed the next day on demand and on Hulu. Not only that, you can also watch old seasons and episodes on Amazon Prime Video and iTunes.

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