Saudi Arabia Online Fashion Market 2022 Upcoming Trends, Keys

The report titled “Saudi Arabia Online Fashion Industry Outlook to 2022 – By Clothing, Shoes & Fashion Accessories, By Men’s Clothing, Women’s Clothing, Children’s Clothing, By Footwear (Sneakers, Flip Flops , sandals, boots), by garments (tops, dresses and bottoms, jackets, shirts and shorts)” provides a comprehensive analysis of the online fashion market in Saudi Arabia. The report covers Online Fashion Market Size by GMV, Market Segment by Type (Apparel, Fashion Accessories and Footwear), by Region (Riyadh, Jeddah, Makkah, Medina, Dammam and Others), by Range of price (Economy, Mass, Premium and Elite).

The report further examines market segmentation by gender (women, men, and children), by product categories (tops, dresses, bottoms, jackets, shorts, and others), online accessories market segmentation by product categories ( handbags, belts, imitation jewelry, watches and others), online footwear market segmentation by product categories (sneakers, flip flops, sandals, boots and others). The post provides a competitive analysis of major players (Namshi General Trading LLC, JollyChic, Wadi General Trading LLC, Souq Group Pvt. Ltd., MarkaVIP, Ubuy, Basicxx, Sivvi, Elabelz, Noon, Bershka, Yoox.com and NextDirect ). The report also covers consumer profiling, SWOT analysis, rules and regulations, an overview of the Internet retail industry in Saudi Arabia, as well as analyst recommendations and macroeconomic variables.

The report is useful for e-commerce businesses, investors, potential entrants, and other stakeholders to align their market-centric strategies based on ongoing and expected future trends.

For more details @ https://www.kenresearch.com/technology-and-telecom/it-and-ites/saudi-arabia-online-fashion-market/143000-105.html

Saudi Arabia online fashion market size and overview

The online fashion retail market in Saudi Arabia is quite dynamic and in the early stages of its growth phase. The online fashion market has grown from a GMV of ~SAR million in 2012 to ~SAR million in 2017 with a CAGR of ~%. A phenomenal growth of around % in internet users over the past 5 years and smart phone users in the country has been driving the online fashion market. Convenience of shopping online, increasing disposable income, easy availability of branded products and growing demand for e-commerce products in Riyadh and Jeddah are other major factors that have increased the growth of the market for online fashion in saudi arabia.

Future prospects of the online fashion market in Saudi Arabia

Clothing, shoes and accessories

Clothing recorded the maximum share contributing ~%, followed by accessories contributing ~% and shoes ~% of the total GMV of fashion products sold on e-commerce platforms in 2017. Availability of international brands and presence of trending products on these online platforms with the varied offers and discounts are the main factors that have boosted the sales of clothes on e-commerce portals.

In the apparel market, the women’s segment dominated with a share of ~%, followed by men contributing ~% and children ~% in the total GMV generated during the year 2017. In the category of clothing, the best-selling categories are tops, dresses and bottoms, jackets, skirts and shorts.

In the footwear market, the women’s segment contributed the majority to GMV with a ~% share, followed by the men’s segment which contributed ~% and children’s (under 14) with ~% in 2017. the Footwear category, the top selling categories are Sneakers, Flip-Flops, Sandals and Boots.

In the accessories market, the women’s segment dominated with a share of ~%, followed by men and children, together contributing to ~% of the total GMV generated in the year 2017. In the Accessories category, top-selling categories are handbags, belts, imitation jewelry and watches.

By region (Riyadh, Jeddah, Mecca, Medina and Dammam)

Fashion products demand in Riyadh recorded the maximum share contributing ~%, followed by Jeddah, Mecca, Medina together contributing ~%, Dammam contributing ~% and other cities like Sultanah, Tabuk, Al Khari, Buraidah and Taif contribute ~% of the total GMV of fashion products sold on e-commerce platforms in 2017.

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By price (Economy, Mass, Premium, Elite)

Saudi Arabia, being a fashion conscious economy, has seen maximum sales from premium priced fashion products available in the online fashion market. The Premium segment includes fashion products between SAR 90 and SAR 150, constituting ~% of the total GMV in the online apparel and footwear market for 2017. The other segments like the Mass segment constitute ~%, the Economy segment constitutes ~ % and the Elite segment constitute ~%.

Competitive landscape

Namshi led the online fashion market in Saudi Arabia with a GMV share of around % in 2017. It was followed by Souq which recorded a market share of around % in 2017. Wadi.com and JollyChic .com both have a share of GMV. of ~%, ~% respectively for online fashion in Saudi Arabia. A strategic collaboration with more than 500 leading fashion and lifestyle brands in the country to offer a wide range of clothing, footwear, accessories and cosmetics to meet the needs of men, women and children, has provided an advantage over competitors operating at the same scale. Other players such as Basicxx, Elabelz, Noon.com and various new entrants have seen an increase in customer base and revenue due to increased demand for fashion products online by the Saudi population.

Future prospects of the Saudi online fashion market

The online fashion market in Saudi Arabia is expected to grow from ~SAR ~million in 2018 to ~SAR ~million in 2022, registering a five-year CAGR of ~%. New entrants are expected to grow in terms of GMV in the future, adding to competition in online fashion markets. Strategic expansion of existing market players via inorganic growth and ease of innovation provided by tools such as 3D trial and purchase tools would further contribute to the growth of the online fashion market. E-commerce markets will see an increase in customers, of which Riyadh and Jeddah will contribute a significant share.

For more details @ https://www.kenresearch.com/technology-and-telecom/it-and-ites/saudi-arabia-online-fashion-market/143000-105.html

Main topics covered in the report

Introduction to the online fashion market in Saudi Arabia
Comparison of online and offline fashion market in Saudi Arabia
Overview of the online retail industry in Saudi Arabia
Value chain analysis and logistics management in the online fashion industry in Saudi Arabia
Size of the online fashion market in Saudi Arabia
Online Fashion Market in Saudi Arabia by Type (Clothing, Fashion Accessories, and Footwear), by Region (Riyadh, Jeddah, Makkah, Medina, Dammam, and Others), by Price Range (Economy, Mass, Premium, and Elite ).
Saudi Arabia online clothing market segmentation by gender (women, men and children), by product categories (tops, dresses, bottoms, jackets, shorts and others).
Saudi Arabia Online Accessories Market Segmentation by Gender (Women, Men, and Children), Product Categories (Handbags, Belts, Costume Jewelry, Watches, and Others).
Saudi Arabia Online Footwear Market Segmentation by Gender (Women, Men, and Children), Product Categories (Sneakers, Flip-Flops, Sandals, Boots, and Others)
Consumer Profiling for the Online Fashion Industry in Saudi Arabia by (Age, Gender, Location, Profession, Payment Method and Fashion)
Trends and development in the online fashion industry in Saudi Arabia
Issues and challenges of the online fashion industry in Saudi Arabia
SWOT Analysis in Saudi Arabia Online Fashion Industry
Business model in the online fashion industry in Saudi Arabia
Regulatory landscape of the online fashion industry in Saudi Arabia
Competitive landscape of online fashion industry in Saudi Arabia
Business profiling for key players in the online fashion industry in Saudi Arabia
Saudi Arabia Online Fashion Industry Future Outlook and Projections
Analyst Recommendations

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