Recycled material maker Econyl launches online fashion store

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Aquafil, the synthetic fabric maker behind Econyl reclaimed nylon fabric, has launched an e-commerce store for consumers on its website.

The online marketplace offers women’s, men’s, swimwear and accessories clothing from 15 brands that manufacture products using Econyl. Other brands are expected to join the site in the coming months.

The Italian company said it created the store to respond to market trends in sustainability and online shopping. “2020 has been a very special year but because of it we have had time to slow down and think about the future of Aquafil. After a lot of brainstorming, we came up with the idea that we had to step out of our comfort zone and move up our supply chain to reach the end consumer. This is why we had the idea of ​​transforming our site into a digital market, to give consumers the opportunity to find products made in Econyl offered by brands that share our values ​​and our commitment to a better world. It’s a long-term project that we strongly believe in, but we also realize that we have a lot to learn when navigating the B2C world, ”said a spokesperson.

Econyl is made from recycled waste, including fishing nets, carpets and industrial plastics, and is regenerable an infinite number of times. It has become a popular new fabric in recent years as brands turn to more environmentally friendly fabrics. It has been used by Burberry, Prada, Adidas and Speedo, although these brands are not currently available on the new store.

Instead, it mainly stocks lesser-known names, including State of Matter, a menswear brand launched last year by Japanese manufacturer Itochu, and Aisy, a sustainable dancewear brand founded in Spain in 2018. Prices range from € 34 ($ 40) for a small, shoulder bag from UK anti-theft travel accessories specialist Pacsafe to € 445 ($ 528) for a backpack from Irish circular luxury brand Aoife. Brands pay a fee to be listed in the Econyl store and a commission on sales generated by it.

Customers can also filter brands on the Econyl store by additional values ​​such as vegan, zero waste, ethical work and inclusive size.

The brand hired a catalog specialist to work on the online store and also adjusted the roles of the current digital team to help manage it.

The website also includes a magazine that shares articles related to sustainability.

“Today, there is a lot of confusion, because sustainable development has become ‘in fashion’ and many brands are communicating on the subject. Consumers are inundated with misleading or confusing information, many sustainability terms that mean little and have yet to be clearly defined. Instead, our platform offers content that seeks to inform and educate on topics related to sustainable development, ”the spokesperson said.


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