Pandora jeweler uses Animal Crossing to launch new clothing line
Danish jewelry maker Pandora has collaborated with popular life simulator Animal Crossing: New Horizons to launch their latest jewelry collection.
Jewelry brand Pandora has launched its new ME collection and operates Animal Crossing: New Horizons to promote the new line. While the latest entry in the long line of life simulation games isn’t as popular as it was a year ago, there are still a number of people enjoying it. And with Nintendo, which is planning even more content for the game, with a Animal crossing Live event scheduled for October, fans of the title still have something to be excited about.
The popularity of Animal Crossing: New Horizon grew rapidly and tremendously after the game launched in March 2020 which was in part due to people being stuck at home due to the number of lockdowns that were implemented across the world at the time . So many people wanted to play the life simulator that it even helped cause a Nintendo Switch shortage. The success of the game has led many brands and organizations to use Animal crossing as a way to market their respective campaigns
The player shared details of the new collaboration between Pandora and Animal Crossing: New Horizons, which involves the Danish jewelry company creating its own island for players to visit. The aptly named Pandora Island has been designed to reflect the style of both the company’s classic brand but also its latest ME collection. The island also includes several locations for players to take photos, including an American-style restaurant and several homes inspired by the creators of the collection. These houses include The Greenroom by Charli XCX, The Dance Room by DontÃ© Colley, The Studio by Beabadoobee and The Selfie Space by Cecilia Cantarano.
Pandora also created a home called Pandora Factory, which mimics the company’s craft facilities in Chiang Mai, Thailand. The location is home to items believed to represent the company’s actual facilities, including water features, solar panels, and palm trees on the exterior, while the interior contains craft benches and materials that Pandora would have used to create the ME collection. Finally, players will be able to collect a range of Animal crossing clothes inspired by the new collection during their visit to Pandora Island, which can be accessed with the Dream Code 8361-3102-9206.
Pandora is custom designed Animal crossing island was designed by Youtuber Blarla Button and producer Lauran Carter with guidance from Pandora Creative Directors Filippo Ficarelli and Francesco Terzo. As for Pandora’s current ME collection, it was created in collaboration with the aforementioned artists and designers including Charli XCX, Addison Rae, Donte Colley, Beabadoobee and Cecilia Cantarano, and features designs that like the collection name l ‘indicates, represent who each of them is.
While the latter Animal crossing the collaboration isn’t the first time a fashion brand has teamed up with the popular game to promote their latest products, it’s certainly always interesting whenever a new one pops up as it shows how these companies are trying to hit a audience both younger and different than their usual clientele. And for fans of Animal Crossing: New Horizons, it’s always fun to have the chance to buy personalized clothing from these collaborations to add to their collection.
Next: Animal Crossing: New Horizons Update To Add Brewster Soon, Says Leaker
Animal Crossing: New Horizons is currently available on Nintendo Switch.
Source: The player
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