Naomi Osaka launches her own line of Barbie dolls

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Tennis player Naomi Osaka goes fashion dolls and launches her own line of Barbie dolls

Tennis star Naomi Osaka has launched her own line of Barbie dolls. Osaka, which had previously been interested in issues of police violence and racial inequality, amazed its fans by branching out into the Barbie doll segment. Supposedly at the launch, the 23-year-old tennis player mumbled motivational words for her fans and young daughters.

“It is such an honor to be part of the Barbie Role Model series and to remind young girls that they can make a difference in the world. I want young girls around the world to feel empowered to dream big ”, Naomi Osaka, who grew up idolizing 23-time Grand Slam champion Serena Williams, said in a statement

Also Read: Tokyo Olympics: I Want To Inspire Girls Watching Right Now, Says Naomi Osaka Ahead of Olympic Debut

Mattel’s merger with Japanese Naomi Osaka is the latest example of brands becoming more comfortable taking a stand on social issues and leveraging partnerships with female athletes to attract new customers.

In April, Gap Inc’s Athleta brand signed four-time Olympic gymnastics champion Simone Biles for a new apparel partnership focused on diversity and inclusion.

Also Read: Tokyo Olympics: List of Tennis Players Who Withdrew / Withdrawn From Tokyo Games

Mattel also has Barbie dolls modeled on American footballer Alex Morgan and Olympic fencer Ibtihaj Muhammad.

“Barbie is committed to celebrating real role models … remarkable women who push boundaries and inspire the next generation” Mattel said in a statement, announcing the Naomi Osaka doll wearing Nike tennis outfit and a racket.

Also read: Tokyo Olympics: Tennis legend Roger Federer to lead Swiss team at Tokyo Olympics

Naomi Osaka, who did not make the Wimbledon Championships for personal reasons following her retirement from Roland Garros for a mental health break, will compete in the Tokyo Olympics later this month.



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