Moment Factory brings beauty and surprise to Hong Kong airport
Moment Factory has produced three new multimedia experiences that greet passengers arriving and departing from Hong Kong International Airport.
Each installation is strategically positioned in Terminal 1 to confront passengers with the key moments of their airport journey.
In the landside Meeters and Greeters Hall, departing and arriving travelers are greeted by a crystal elevator that reveals snapshots of Hong Kong culture.
Waterfall Gardens encourages downtime with a lush interactive ecosystem, while at the gates, Totems of Joy combines real-time flight information with creative content to offer every departing traveler a selfie-friendly send-off. “.
“The idea was to create an environment that was soothing and calming overall, but also touched by the ingenuity of Hong Kong,” said Amy Chartrand, creative director at Moment Factory.
“Those who pass by will take a look at the features and find them beautiful, while those who have time to stop and engage will be rewarded with surprises.”
Hong Kong Airports Authority officials invited Moment Factory to collaborate early in the process, enabling its technical and creative teams to develop concepts and content that, although a renovation, fit seamlessly into the airport complex environment.
Moment Factory’s expertise includes past projects at Singapore’s Changi Airport, Los Angeles International Airport and Shinjuku Station in Tokyo, Japan.