Masaba has launched a new line of beauty products, LoveChild. Of course it’s included
The word multi-hyphenate has never suited anyone better than Masaba Gupta, who, on the face of it, lives multiple lives in one. So much so that we are a little confused on how to address her – designer? Actor? Influencer? Entrepreneur? What do you call a person who is an inspiring mishmash of everything? But above all, Masaba is a relatable Everywoman who has experienced the wrath of an unrelenting society firsthand, learned not only to weather the storm but to thrive in it, and then translated her findings into ways she can improve life. of women who admire him. After spearheading a body-positive approach to everyday life with her clothing line, entrepreneur Masaba brings her inclusiveness approach to beauty with her cosmo-wellness brand, LoveChild, designed not only to suit our Indian skin, but also to make us feel better in it.
Formulated to bridge the gap between skincare and makeup, LoveChild offers lipsticks, nail paints, face mists, intimate wipes and soothing oils, made with star ingredients from the global beauty world who are still Indian in their appeal. With prices starting from as low as INR 100, it’s also inclusive in terms of who the brand caters to, which if you ask us is what already makes it a winner.
In an attempt to demystify the force called Masaba, who also moonlights as a digital cover star, we enter into a free conversation with her and hopefully find something amazing ourselves.
How is Masaba the designer different from Masaba the entrepreneur and Masaba the actress?
Masaba as a designer is, of course, authentic but also very focused on maintaining a happy medium between the creative and commercial aspects of design. She is in this balance to try to meet the creative and commercial needs of the brand and her. On the other side, there is Masaba, the entrepreneur, who is a chameleon. She constantly adapts and changes to the situations and people around her. I also think she’s a lot less emotional than Masaba the designer, you know? As a designer, she is much more emotional, but as an entrepreneur, she is practical when making decisions. And then there is Masaba the actress, who is completely at peace, has nothing to prove, no validation that must come from there. It’s just the joy and happiness of being in front of the camera and on set that is a meditative experience that leads her to become a better designer and a better entrepreneur.
What inspired you to enter the beauty world after all these years?
As a woman of color, from two different ethnicities, and dealing with acne and sensitive skin. For over 15 years I grew up loving all my mom’s makeup but not loving what it did to my skin! With LoveChild, I wanted to create something that didn’t bind women with preconceived notions of beauty and skincare. Honesty, inclusiveness and efficiency have always been my priority when launching LoveChild.
Why “LoveChild”? What meaning does this name have for you?
LoveChild, as a term, had been woven into my destiny since birth, and now it was time to make it part of my brand. For years, I have looked at this term with a critical eye. So I thought it was time to turn that into a positive sentiment with a brand that would also resonate with people who wear that label all their lives.
With LoveChild, we aim to reduce the barriers and social hesitations that come with approaching beauty and wellness for beginners. The packaging is honest, enveloping and dynamic. The brand is made with empathy at its core, allowing for a unique expression of self-love. The makeup products are inclusive and diverse, catering to all Indian skin tones.
How important was the idea of inclusivity when designing LoveChild?
LoveChild was born to bridge the gap between makeup and skincare. Products are formulated as skin-clothes. The products are not only highly pigmented and high performing and quality, but also clean, vegan, gluten free and cruelty free. The goal, especially with the shades of the lipstick, was to create colors that suit Indian skin tones – that there’s an everyday color for every woman who doesn’t feel like remove her natural skin color.
What do you want to achieve with Lovechild?
With the launch of LoveChild, we want to reach a new set of consumers and cater to existing, young, evolved and wallet-conscious brand loyalists without compromising on the product. LoveChild intends to become a one-stop destination for all beauty and wellness conversations, exploring facets of self-love, nutrition and diet by experts, wellness mantras , etc.
What are the must-have products in the range?
My must-have product in the range is the Calm The Rocking Chair – Lavender Anti-Anxiety Essential Oil because it helps calm my nerves. When I wear it on a flight, I feel like I’ve disconnected from the world and spent some time with a beautiful scent that also helps calm me down. The second would be the lipstick bullet in the shade’barfi‘, a warm chocolate brown that looks great on my cheeks and upper lids. It has become a multi-purpose product that is always in my bag. The third is the Brightening Face Mist. It tightens my pores, instantly brightens my skin and is very refreshing. It’s a great 3 in 1 product.
Finally, what is Masaba Gupta’s definition of beauty in 3 words?
Fun, Indivilauistic and shameless!