Jasprit Bumrah becomes the face of Acefour Accessories’ new “uppercase” eco-friendly luggage brand
Updated: August 30, 2022 6:20 p.m. STI
New Delhi [India], Aug 30 (ANI/PNN): The brainchild of industry pioneer Sudip Ghose, Acefour Accessories, a travel accessories company, has signed Jasprit Bumrah as an ambassador for its eco-friendly luggage brand “uppercase” for two years. Jasprit Bumrah, managed exclusively by RISE Worldwide, an initiative of Reliance and India’s largest sports and entertainment company, will lead the D2C brand’s “Never Ordinary” campaign. His extraordinary game on all formats makes him the ideal candidate to represent the brand.
The “Never Ordinary” campaign is spread across a series of designs, woven in a way that tells the characteristics and USPs of the uppercase bags. The films present the bags of the capital letter as a perfect and environmentally friendly daily companion. He points out that the caps bags are GRS (Global Recycle Standard) certified sustainable travel gear. This essentially makes uppercase one of the first travel accessories brands in India to meet international product standards and recycled content certification, which comes with social and environmental practices and no restrictions on products. dangerous chemicals. The creative demonstration of the effectiveness of gears is now live on OTT and social media platforms.
The uppercase gears are not only durable in fashion, but also come with rainproof zippers, 3x more water resistant material and premium recycled fabric with quality so good as bags backpacks can stand even when unpadded. The bags are handcrafted and the right size for different needs. The soft luggage is so sturdy that the brand offers a 2500-day international warranty. For probably the first time in the industry, we will see fully printed soft luggage at these prices.
Speaking about the rope at Bumrah, Sudip Ghose, spokesperson/founder of uppercase, said, “Our brand is young, dynamic and never ordinary, just like Jasprit Bumrah. He is disciplined and has always performed at the highest level, like our products. This makes him an ideal candidate to represent uppercase luggage. We look forward to the magic of Jasprit Bumrah making an impact in the luggage industry with capital letters.
Capitals Co-Founder and Chief Commercial Officer (CBO) Shivaprasad said: “Jasprit Bumrah has shown over the years that he is never ordinary with his tremendous bowling spells, world batting record and his leadership on the pitch. He brings that passion to the team as we launch capitals. The “Never Ordinary” campaign films target young audiences who are enthusiastic about traveling in a sustainable and stylish way. not do the ordinary, and so do we, as a brand.”
Jasprit Bumrah, Indian cricketer, said: “I am delighted to join the team of uppercase, a brand which offers a wide portfolio of products focusing on durability, vitality and water resistance for young Indians. For those who believe in sustainable living, they would find capital letters to suit them and travel with eco-friendly luggage.”
Recently, Acefour Accessories became one of the first D2C brands in the country to raise $7 million in the pre-revenue phase. The company is disrupting India’s $3.5 billion luggage market, where the largest player has a share of less than 5%. Sudip Ghose, who has over 25 years of leadership experience in the travel equipment industry (former CEO and Managing Director of VIP Industries and former Executive Director of Samsonite India), is set to create a unique luggage brand and sustainable. In his previous avatar, he launched India’s most popular travel brands such as Skybags, American Tourister, Lavie and Caprese.
Link to TVC: https://youtu.be/GWHTPy5bjpI
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