J. Crew taps Tracksmith for sports-related apparel capsule – WWD
Just in time for the fall marathon season, J. Crew is teaming up with running brand Tracksmith for a capsule collection that launches Tuesday.
The collection of running shorts, tank tops, sweatpants, quarter zips, long sleeve t-shirts, turtlenecks and hoodies includes some iconic Tracksmith styles such as tank tops and shorts, as well as other options of lifestyle.
Matt Taylor, co-founder and CEO of Tracksmith, said he’s known Brendon Babenzien, J. Crew’s new male creative director, for a while and collaborated with him on a collection for his other brand, Noah, in 2017 for a targeted line. at the New York Marathon. “Brendon has been a client for a while and he called me when he got the J. Crew job, so that was a natural extension,” Taylor said.
The collection was created by Taylor and Babenzien and a small team to “set the direction,” Taylor said, and lead the distinct designs and trims such as a “J” with a wing sticking out of it for the front of the sweatshirt. hoodie and the capital letters “crew” on the back. Eliot the Hare’s Tracksmith brand logo is also found on many items and the shirts feature the brand’s belt on the chest. Prices range from $65 for jerseys and shorts to $110 for a Trackhouse hoodie, $128 for a Fells merino wool turtleneck and $198 for Bislett pants.
“A key thing about the collection is that the anchor pieces are Brendon’s favorite Tracksmith pieces and happen to be mine too – the Bislett pants and the Fells turtleneck,” Taylor said. “They’re really aesthetically distinct for running gear, but work really well, which is why Brendon was drawn to them.”
The collection can be worn for running a marathon but also for going to the gym or just hanging out with friends. “They would meet the demands of the committed rider, but it’s good for everyone too,” Taylor said.
The line, which will be available online and in stores, is only a one-time collaboration at this point, Taylor said.
Tracksmith was established by Taylor in 2014 in Wellsley, Massachusetts, midway through the Boston Marathon, and it moved 13 miles from downtown Boston’s Newbury Street in 2017. It operates a retail store, the Trackhouse , in Boston. He is known for his classic style sportswear and his dedication to the sport of running.
On September 30, Tracksmith opened its second London store during the London Marathon weekend, a 1,700 square foot split-level store with a patio and garden at 23-25 Chiltern Street. It was open until October 7, when it closed for refurbishment before permanently opening in November.
For the store opening, Tracksmith debuted its first running shoe, the Eliot Runner, which Taylor says has been in development for five years. The shoes are available for pre-order on October 24 and will ship in November.
“It’s a major introduction for us,” Taylor said, and the fact that the shoe and store were introduced in London rather than another city in the United States, “gives you a sense of our ambition to ‘to be a global brand’.