Indian luxury handbag brand “Aranyani” launches in New York – ThePrint
new York [US]April 7 (ANI): Aranyani, an Indian luxury handbag brand from India, was launched on Wednesday (local time) in New York at the Consulate General of India.
Advancing the “Make in India” campaign, Aranyani, a product of Sai Lakshmi Industries of India, was launched at the Consulate in the presence of New York City government officials, representatives of the diplomatic corps and members of the New York’s fashion industry and society.
The event was part of efforts to bring Indian products to the world stage and raise India’s export profile. A step in the direction of Prime Minister Narendra Modi’s mission of “vocal for local” and local-global campaigning, the event successfully placed a quality product for global consumers.
Speaking to ANI, Founder and Chairman of Aranyani and Sai Lakshmi Industries, Haresh Mirpuri introduced his company and products which were showcased at the Consulate General of India. He also said they were the first to use 24k gold on leather bags.
“The essence of Aranyani is the goddess of the forest, the life force that sustains our planet Earth. Aranyani is very special because we are the first in the world to offer 24 karat gold used on the leather bag,” said Mirpuri.
He said: “Aranyani bags are made in India but use the finest materials from around the world. We are today introducing our bags to buyers and sellers in the United States with the help of the Consulate General of India. »
Mirpuri expressed his gratitude to the Consulate General of India for helping him launch his products.
Randhir Jaiswal, Consul General of India in New York, also introduced the company and said it would be a major hit in the United States.
“We are really excited to launch Aranyani, a world-class luxury product from India. Aranyani means princess of the forest and as the name suggests, it combines the best of the traditional world with the modern, one of the finest in Indian craftsmanship with new-age design and fashion. It’s going to be a huge hit in the United States.
The collection was inspired by the royal palaces of Rajasthan as well as India’s oldest mountain range – Aravalli.
He also said, “It is not just a product, but an idea that shows and reflects today’s India, the economic landscape, our energy and our business.” (ANI)
This report is generated automatically from the ANI news service. ThePrint declines all responsibility for its content.