Huge bag branding strategy and creative mandate for The House of Abhinandan Lodha

The brand wishes to take advantage of Enormous’ expertise in the creation of new product categories

Creative agency Enormous won the branding and creative mandate of The House of Abhinandan Lodha. As part of the mandate, the agency will be responsible for brand strategy, positioning, creation and design on all media. The account will be managed from the agency’s office in Mumbai.

“We are delighted to welcome Enormous Brands as new creative partners. We want to take advantage of their expertise in creating new product categories, especially in the technological field. Their creative ability to understand our consumer value proposition amazed us. We look forward to working with them in the long term to strengthen our portfolio in the Indian market, ”said Kaustubh Manohar, Marketing Manager of The House of Abhinandan Lodha.

With The House of Abhinandan Lodha, branded lands can be purchased online. Buyers can register branded land even without leaving home. In addition, the buyer can choose from a variety of options in terms of size, view and accessibility to the facilities.

“The House of Abhinandan Lodha is not only reinventing the real estate category, but also the way we think about land investment in India. We are delighted to expand the brand’s presence in India and consolidate its position as the market leader in the branded land sector. We are thrilled to be a part of this collaboration and look forward to working with the team to make it the most preferred land buying brand in India, ”said Ashish Khazanchi, Managing Partner of Enormous.

The House of Abhinandan Lodha focuses on harnessing technology to organize secure investment opportunities for long-term intergenerational wealth creation, through its unique New Generation Land proposition. The company aims to end endless red tape and paperwork hassle to help consumers.

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