Horlicks Quarter: a historic development in Slough, a city with the most global headquarters in the UK after London

A business address in the Royal County of Berkshire

Computer Generated Image: Horlicks Neighborhood Aerial Master Plan.

Slough, just 15 minutes from London Paddington by train and 22 miles west of London, is a thriving business address already home to some of the world’s best-known global headquarters, and continues to attract many businesses, capital and talent investments in this business district.

It is located in the Royal County of Berkshire, recognized by Queen Elizabeth II due to the presence of Windsor Castle. The county is also known for its M4 Technology Corridor and the high concentration of digital businesses in the area.

The FDI report on European cities and regions of the future 22/23 recently named Slough as the #1 place for connectivity and no. 3 for business friendliness. The city is home to Europe’s largest shopping estate in a single property, Slough Trading Estate, where more than 600 businesses and 20,000 workers are underemployed, creating jobs that have the highest average weekly wage after London.

Some of the world’s biggest brands are headquartered at Slough Trading Estate, with a strong telecoms industry presence that includes Telefonica O2, HTC, Orange, Mars, McAfee, Yitu, Oppo Mobile and ZTE. Other non-telecom industries include LEGO, Reckitt Benckiser, MARS, DHL, Ferrari and many others.

Slough is conveniently located just 1 train stop from Windsor meaning you are close to the official residence of Queen Elizabeth II, Windsor Castle, Royal Windsor Shopping and Eton College, a world-class education, famous for producing some of the world’s greatest leaders. , which includes Prince William and some 19 British prime ministers.

It is also close to many universities, such as Royal Holloway University (with a proposal to open a new facility in Slough), the University of Reading, Imperial College (St Mary’s Hospital) and the City of Westminster College (Paddington).

Regeneration and connectivity

Central Slough is currently undergoing transformation, with foreign direct investment developing new infrastructure and spaces, taking advantage of its unique position with all the right factors to strengthen its position as an important business address.

Working with Slough Council, leading companies such as British Land, Aberdeen Assets, Ashby Capital, Morgan Sindall, Berkeley and many more are collectively investing in Slough town center to create a brand new destination, where new commercial, retail, leisure, educational and residential spaces will elevate the area significantly.

1. Windsor Royal Shopping 2. Royal Holloway University of London 3. Eton College 4. The Curve Library and Cultural Center 5. Moxy Hotel by Marriot 6. Telefonica O2 building

A new Moxy by Marriot hotel has recently opened, providing comfort to international business travelers with global offices in Slough. New development approval has been granted for 2 further office buildings and amenity space near Slough station, and plans for the redevelopment of Queensmere Shopping Center have been submitted for planning approval.

The new Crossrail station is due to open this third quarter of 2022, which will further strengthen Slough as an important business and commuter town. Slough Crossrail station is complete and once the line opens residents will be able to travel directly to Bond Street and Liverpool Street stations without having to change lines.

Currently, it only takes 15 minutes by car to reach Heathrow Airport. With this new Crossrail service, it will be just 4 stops from Heathrow Terminals 2 and 3, and the new connection offered by Western Rail will reduce journey times to Heathrow to around 7 minutes.

Investment opportunity

Investors should be excited about the opportunity to invest in a low entry price development and take advantage of the transformational capital growth that Slough will bring. At present, the average property value in Slough sits at around £371,000 (as of July 2021), bringing that figure 45% cheaper than London and 44% cheaper than Windsor.

While inflation is expected to rise further around the world, the UK’s Consumer Price Index (CPI) rose by 6.2% in the 12 months to February 2022, from 5 .5% in January. What we’re seeing now is also a wave of investors jumping into the real estate market to hedge against inflation and preserve wealth. Many first-time buyers also choose to buy an affordable home where they can mitigate the slow but sure rise in the cost of living, where rents are tied.

What we have seen throughout the pandemic is that there is a constant demand for good and new built residential properties, where the work from home culture is here to stay and some UK businesses are experimenting with 4 days per workweek where one can stay further away by traveling less around the city, which means less rent and more savings for renters.

Investing in the first phase of the regeneration of a historic monument

Computer generated images: Image 1 – Horlicks factory roof gardens, with the iconic red signage visible. Picture 2 – Central communal gardens with the proposed water feature and cafe. Pic 3 – Aquifer House with views of the Aquifer Gardens, Chimney and Clock Tower.

Investors looking for a low entry price from under £300,000 with high rental returns can explore the Horlicks area development by one of the UK’s AAA developers, Berkeley.

This is an historic location with a vision to transform the former Horlicks Factory (a Grade II heritage listed building) into a vibrant mixed-use residential destination that will complement Slough’s commercial address, providing high-end housing quality to expatriates and young professionals.

The Horlicks Neighborhood, named after the Horlicks Factory which occupies this 12 acre land, will provide new housing (apartments and houses), amenities, public landscaped areas and facilities for residents, with the aim of preserving and to restore the iconic chimney, clock tower and gardens of remembrance.

Investors now have the opportunity to invest in the first 67-unit version within the iconic Horlicks Factory itself, restoring the unique industrial design architecture and will certainly bring diversity into its investment portfolio. . For those who prefer to have a view of the Horlicks factory, you may want to consider Aquifer House, the last building which offers a direct view of the beautiful Aquifer Gardens, the original chimney and the clock tower.

Computer generated images: Image 1 – The first version of the Horlicks factory apartments will have a view of Memorial Square. Image 2 – The main Art Deco entrance to the Horlicks factory will be restored. Pic 3 – Internal atrium of the Horlicks factory.

The restoration of the Horlicks factory will see the Art Deco features of the main entrance and ceilings to be preserved. The interior of the factory will also be opened up to create a full-height atrium, with a new 21st century designed glass roof at the top, which will allow direct sunlight into the interior gardens, enabling the creation of unique apartments double aspect. The steels exposed in the atrium will be retained, a new glass elevator will allow residents to enjoy the view, towards the roof gardens.

Resident facilities include a 12-hour daytime concierge, gym, co-working space, cinema and game room for resident enjoyment. Place de l’Horloge will feature a central communal garden providing a large open landscaped area, with a water feature running through the development, with plans proposed to include a nursery, café and commercial units in the future.

The apartments

Computer generated images: Image 1 – Internal design of the Horlicks Factory apartment living room and heritage window sill. Image 2 – Bold industrial influence with a brick credenza and stone table top. Image 3 – The bold, brick industrial design is also present in the bathrooms.

The interiors of Horlicks Factory will have the industrial theme throughout the apartment, which is inspired by the industrial element of the factory. With contemporary, luxury finishes and stylish fittings, the kitchen will be complemented by stone worktops, bold black cabinets and brick effect splashback tiles as well as all built-in electrical appliances. Bathrooms will also sport strong and bold black lines with a fitted vanity and closed cistern.

The developer has just completed the Darjeeling House which we previously presented in January 2021 and are now delivering, in April 2022 we will present the second version of phase 1, with 1, 2 and 3 bedroom apartments available from just £288,000, 2 beds from £355,000, with rental yields of up to 5.4%.

Cornerstone Xstate and Benham & Reeves will present this historic development on April 23-24, 2022 at the Four Seasons Hotel KL, Level 6A, Ballroom 1.

An investor package will be available to all investors who purchase a property during the launch weekend.

Register now at www.benhams.com/london/horlicks-neighborhood to attend the launch or make an appointment with us to find out more about development, contact Melvin (PEA 2346) on 012 228 6478 or Michelle (PEA 2347) on 013 388 6813.

Cornerstone Xstate Sdn Bhd 1289663-A | A-5-10 & A-5-11 Block A, Ativo Plaza, No.1 Jalan PJU 9/1, Damansara Avenue, Bandar Sri Damansara, 52200 KL. T 03 6261 7238. Benham & Reeves | A-1-10 Plaza Damas 3, Block A Jalan Sri Hartamas 1, Sri Hartamas, 50480 KL. T 03 6211 6478. Approval number: LPEPH/FE/012/2022 (KL).

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