Gucci revisits the iconic bag that was one of Princess Diana’s favorites

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By Heather Cichowski

princess diana‘s wardrobe remains as relevant and coveted today as it was decades ago. Brands continue to take inspiration from People’s Princess fashion as well as reinvent some emblematic pieces of your closet. One of the most exciting recent launches is the Diana bag of Gucci.

Diana wearing jeans and a white blouse with her Gucci bag at the Chelsea Harbor Club in September 1996. Photo: © Michael Crabtree – PA Images / PA Images via Getty Images

The artistic director of the Italian fashion house,
Alexandre michele, updated the iconic bamboo handle tote that Princess Diana wore frequently in the 90s. The latest version retains the iconic handles as well as the instantly recognizable classic shape and iconic brand elements, such as the Gucci logo. Bamboo handles were first introduced by Gucci in 1991 and have become a signature identifier.

For an upgrade in 2021, the Classic Tote has been updated with neon photos thanks to removable belts. The bag is available in timeless hues including black, white and brown leather as well as light blue, pastel pink and emerald green leather. Additional belts can be purchased to further customize the tote.

The removable neon belts are a clever nod to the functional bands that once accompanied the original bag to maintain the shape of the handles! Photo: © Courtesy of Gucci

The Gucci Diana bag is available in three sizes: a medium version reminiscent of the Princess of Wales bag, a small version and a trendy mini tote. Prices start at $ 3,240 for a
mini bag, $ 4,020 for one small and $ 5,155 for the large tote. The Gucci Diana tote is available on Gucci.com from July 6 and in some shops.

The Gucci Diana bag comes in a mini version in pastel pink leather with matching removable belts. Photo: © Courtesy of Gucci

MORE: Princess Diana’s Car Will Be Up for Auction This Month

Princess Diana has been seen wearing the iconic Gucci bag on a myriad of occasions, ranging from the gym to visiting Eton with
Prince william. She preferred a taupe version. The People’s Princess also carried the bag on a private visit to Rome in June 1996 (top photo) as well as London.

The latest reincarnation of the Diana bag has already been spotted on a number of celebrities, including
Jodie Turner Smith at Cannes. The actress opted for the white leather version.

Jodie-Turner Smith was seen wearing the Gucci bag at Nice airport on July 7, 2021 as she arrived for the Cannes International Film Festival. Photo: © Marc Piasecki / GC Images

Alexa chung, Elle Fanning and Sienna miller also integrate the Diana bag into their current wardrobe.


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