Gabrielle Union-Wade, Dwyane Wade on Family’s Janie and Jack Line – WWD
Janie and Jack, the children’s clothing brand, collaborates with the Wade family (such as Gabrielle Union-Wade, Dwyane Wade and their three-year-old daughter Kaavia) on a spring 2022 collection.
The Kaavia James Union-Wade x Janie and Jack collection is inspired by Kaavia herself and designed in partnership with her parents. The collection was created for girls and boys, ranging from six months to 18 years old, following Janie and Jack’s recent expansion into the tween category in 2021.
“We originally became Janie and Jack fans when we started getting gift packages from Janie and Jack before we even announced that she [Kaavia] was here,” Union-Wade, 49, said of how they came together.
“When the presents started coming in, there was a lot of Janie and Jack, and we loved it. When she was born and we put her in, and washed her, that’s when the rubber took over. road,” she said. Some other brands were cute but couldn’t survive laundry, while “Janie and Jack could survive multiple washes” and never lost their shape or colors. When Janie and Jack approached her about doing a collaboration, the actress immediately said yes.
Wade, basketball star and retired businessman, added: “We’ve been fans of Janie and Jack for years and are thrilled to have collaborated with them on this collection. The colors and patterns seen everywhere bring a certain joy and perfectly embody our very own Kaavia James. It was a true collaboration where our vision as parents of a three-year-old child came to life.
The offering, which includes shorts, tops, dresses and polo shirts, features African-inspired floral prints and bold rainbow stripes, paired with accessories such as bucket hats and socks. Among the details of the collection are French terry fabrics, three-tiered ruffles and crochet details. Retail prices range from $10.50 to $74, and the 41-piece collection is available Wednesday at Janieandjack.com and Janie and Jack retail stores. Select pieces will also be sold on Saks.com.
They have been working on this collection for a year and a half.
“We wanted to do it right. We wanted to make sure we were all on the same page and our values aligned. Sometimes everything happens organically for a reason, and like-minded people come together,” she said.
According to Union-Wade, she and Wade started with a vision board that expressed what they thought. “We took him [Kaavia] her life, her interests, her friendships, the joys she has and the things that interest her. What does it mean to be a young black girl in a world where anything is possible? We wanted to create that joy and magic that includes everyone. What might that look like? »
When they found all of their favorites, they pointed to Kaavia and asked her what she liked. “We showed him the materials we wanted to use. There were things she didn’t like and they’re not in the collection. We looked at what she triggered, the things she pointed out, the things she didn’t want to take away,” she said.
Since Kaavia was three years old, just starting potty training and going to school, simple designs were important, Union-Wade said. “She needs to be able to put it on and take it off, and if she can’t get her teacher’s attention, we need to make sure her clothes are accident-proof,” she said. She called the line “edgy” with the patterns, crochet and three-tiered ruffles, but said it had to be practical.
Union-Wade said that look reminded her of a story about how she met Alicia Keys. “I was in this dress the first time I presented at this big awards show, and I had to go to the bathroom before I presented on stage, and I couldn’t get the snaps back on. together. And Alicia was in the bathroom, and I said, ‘I’m a huge fan, can you help me put this back together?’ Union-Wade said.
She said Kaavia’s best friend is Crosby Sparrow, the son of actress Nicole Lyn and entrepreneur Chad Easterling, and they have a BFF collection for Janie and Jack. Kaavia and Sparrow are featured in the ad campaign.
“They love to match. They love when they wear similar things,” she said.
It remains to be seen how often they will collect. “We’ll see how the public reacts and hopefully it will be a long-lasting partnership,” she said.
Asked how they’ll be promoting the collection, Union-Wade said the whole family was photographed for the social media campaign, which will run across all of their social media channels. Her 14-year-old daughter-in-law Zaya Wade will also wear the collection.
“Zaya is all about fashion and uses fashion to express herself. As a member of the LGBTQIA community, she’s all about expression, and now that she’s in high school, she’s discovering herself and experiences different fashions When she expresses an interest in having her own [fashion line], we’re going to run with that,” Union-Wade said. “She is a muse for a number of different designers. She’s a fashion darling.
Janie and Jack is now owned by Go Global Retail, a brand investment firm, which acquired the brand from Gap Inc. last April. Previously, Janie and Jack, which was founded in 2002, was owned by Gymboree. Gap paid $35 million to buy Janie and Jack’s assets in 2019.
“The Wades have been incredible supporters of Janie and Jack over the years, allowing us to be a part of so many special family moments. Their passion, purpose and exceptional eye for fashion have always been an inspiration” , said Vanessa McClure, creator of Janie and Jack, “With this partnership, we hope to celebrate friendship and style through a world imagined by Kaavia James.”
Union-Wade added, “The colors and patterns perfectly encapsulate the personality of our ‘Shady Baby’ Kavia James…”
“Shady Baby” is also the name of Union-Wade and Wade’s New York Times bestselling children’s picture book, which was published last May.
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