Crispy lover shocked to find Aldi impostor in branded snack multipack as questions arose

A man has caused a stir online after sharing the moment he discovered his multipack of Hula Hoops contained a packet of Aldi Snackrite’s own brand ‘Hoops’.

The confusion has raised questions about whether or not the crisps are made by the same suppliers, leading people to wonder if the snacks are actually the same.

Taking to Reddit to share his discovery, the man wrote: “My whole worldview is hanging by a thread.”

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The man had bought the packet of crisps from Sainsbury’s in the UK, and people were quick to encourage him to complain to Hula Hoops and seek compensation, as Mirror UK reports.

They commented: “Step 1: Claim the error from Hula Hoops and receive a free voucher.

“Step 2: Claim Aldi how a pack of their Hula Hoops got into the multipack and receive a free voucher.

“Step 3: Claim yourself at Sainsbury’s, where you actually got the multipack from, and receive a free voucher.

“Step 4: Buy a bag to put all the Hula Hoops in!”

To this, someone replied, “Step 3.5: Buy a wallet to put all your vouchers in.”

Many have seen the funny side of the confusion, with one person writing: “Whoever you complain to, I hope they’re willing to jump through hoops to make things right.”

Someone replied, “I think even though they’re made in the same factory, that doesn’t mean they’re exactly the same. They can probably make different recipes in the same factory.”

An Aldi spokesperson said it was unable to comment on relationships with individual suppliers, but Aldi does share suppliers with other brands.

The plot thickens…

Another user continued to stir the pot, writing, “I deliver filters for my job, and I’ve been to various factories that make food. It’s all the same places that do the same supermarkets.


“Without naming names, I went to a chocolate biscuit factory that supplies all supermarkets. A dog food factory that supplies a variety of dog food brands. And a ready meals factory that supplies the big 4.

“My 25-pound sunglasses are made in the same factory as Burberry Armani and Oakley.”

Someone agreed and said, “As a student, I worked a summer job in a factory that made detergents for different brands.

“Most of them were using the exact same liquid for the respective products, just in different packaging (which obviously means different markups for the consumer).”

A spokesperson for KP Snacks, which manufactures Hula Hoops, said: “KP Snacks manufactures products for Aldi on the same site as its own Hula Hoops brand, although the products are made to different formulations.

“This looks like an unfortunate mistake at the packaging stage. We encourage the consumer to get in touch with our customer service team at so that we can investigate.”

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