Balmain Beauty – Everything you need to know about Balmain’s new beauty line

Gregory Scaffidi + Imaxtree

Since taking over Balmain in 2011 as creative director, designer Olivier Rousteing has revolutionized the French fashion house into a fashionable brand loved by the Kardashians/Jenners (they’re part of the #BALMAINARMY ensemble) , magazine editors and street style stars, while garnering millions of subscribers online.

Rousteing’s fearless approach to Instagram and social media at a time when iconic French fashion houses are still hesitant to use online platforms has led to Balmain’s stratospheric rise and solidified its relevance. in tune with today’s times.

Now that Balmain is one of fashion’s most established brands, it makes perfect sense for Rousteing to branch out into the world of beauty.

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In a touching video posted to the brand’s Instagram account, Rousteing opened up about her own severe burns suffered in 2020 that made her “redefine the world of beauty.” Inclusiveness and diversity are at the heart of Balmain Beauty. ‘What I like about this new adventure is that I want to represent all the beauties of the world. No exceptions,” Rousteing says in the video.

Balmain Beauty joins the Estée Lauder family. “For more than a decade, my Balmain team and I have been pushing the boundaries of what’s possible in fashion,” Rousteing shared in a statement on Instagram.

balmain beauty

Luca Cannonieri + Imaxtree

balmain beauty

Filippo Fortis + Imaxtree

“We were determined to reflect the way today’s diverse generation wants to live and dress. So obviously there was no way we would grow in beauty without making sure we had found the partner who understood and shared our vision.From the start, the Estée Lauder Companies team made it clear that they supported Balmain’s distinctive vision, as well as our goal to disrupt the global luxury beauty paradigm. — and knowing that Estée Lauder is the paragon of excellence — well, I can’t wait to start working with them.

balmain beauty

Gregory Scaffidi + Imaxtree

balmain beauty

Filippo Fortis + Imaxtree

Given Balmain’s track record of showcasing rosy complexions, scarlet lips and pops of sparkle on the runway, we’re expecting a lot from the latest fashion house to launch a beauty line. On our wish list? Skin perfecting products for all skin tones under the sun, dreamy textures and impactful colors for days.

Speaking about Balmain’s foray into beauty, Guillaume Jesel, President of Estée Lauder, Global Brands, Tom Ford Beauty, Balmain Beauty and Luxury Business Development, said:

“Balmain and Olivier Rousteing are visionary forces in global fashion. We look forward to working with them to expand the Balmain universe and forge a new luxury beauty space that clearly reflects the strong, inclusive and fearless spirit of the brand.

balmain beauty
Balmain AW22

Filippo Fortis + Imaxtree

The collection is set to launch in Fall 2024, so watch this space for more news as it arrives.

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