American Nitches will develop a clothing line, NFTs to promote positive thinking
Nitches is already working on designs and slogans for his collection, which will include t-shirts, hoodies, hats and more. The company will also run digital campaigns that promote the importance of staying mentally healthy, it said in a press release.
“The COVID-19 pandemic, the war in Ukraine, and recent social and political unrest have made taking care of our mental wellbeing a necessity,” said John Morgan, CEO of Nitches. “We want to use our platform to champion the importance of practicing positive mindfulness for relieving stress and depression, improving sleep, and treating physical ailments, such as heart disease, high blood pressure, and chronic pain.”
Nitches Inc, which combines high technology with high-end fashion to create exclusive clothing lines and NFTs, announced that it will design and manufacture its own exclusive clothing and merchandise to promote positive thinking and mindfulness. The company’s creative director, Anthony Piper, will also be creating collectible NFTs of each of the items.
The items will be sold online on the official Nitches website, along with other collections from well-known influencers.
Fibre2Fashion (KD) News Desk