A closer look at the New Balance 990v2

While the word “iconic” keeps cropping up in the sneaker world, the New Balance 990 is truly iconic. From its debut in 1982, it established itself as a quality running shoe throughout the 80s and 90s. It established itself as the quintessential “dad shoe” in the mid and late 2010s To celebrate 40 years and the longevity of this legendary 990 release series, the brand has announced the release of the New Balance 990v2. First released in 1998, this series of releases add subtle details to commemorate the feat. Here’s a more in-depth look at the New Balance 990v2 and what it has to offer.

Introducing New Balance 990v2

True to the original release, the latest classic 990v2 running shoes come in an iconic gray color scheme with a bold new red hit added in honor of the 990’s ‘ruby’ anniversary next year. These components are a nod to the action and rich heritage of New Balance’s MADE products and a sign of MADE’s timelessness. One of the features you’ll love about this shoe is that New Balance is keeping the pointed toe shape, although they’re starting to introduce a distinct look to the toe box as well. More so, the midsole is super chic, with the big chunky and somewhat oval piece towards the backsole. The shoe package includes a special dust bag and extra laces in the OG-style box to complete the fantastic vibe of this release. Additionally, the outsoles, insoles and accompanying dust bags will depict the clock tower of New Balance’s Lawrence, MA factory. While some might find the all-gray New Balance rather boring, if you actually get the mark, you’ll understand why the 990v2 is a special version.


For starters, the gray 990v2 pair has a white USA-made 990 New Balance stitched to a gray microfiber tongue and an N stitched to the lace stay. At the top is the microfiber and mesh of the tongue as you go down. The shoe has premium pigskin suede eyelets that lead to the mesh toe box. The toe box features a 3M patch at the top with a microfiber overlay consisting of a gray suede mudguard that wraps around it. On the side of this shoe from the brand is an all gray suede with several small mesh inserts. The N logo is elegantly layered in 3M. Below the logo on the midsole is the ABZORB logo. The rear of the shoe features more gray suede and a hot 3M highlighting the gray stitched USA. Below you can barely see the ABZORB logo on the foam via the bubble, and above is a microfiber back tab. The 990v2 comes with a white insole with an NB logo and a classic New Balance in black. On the other hand, the outsole is black and navy, with the New Balance indicated in white towards the back. It also has an oval piece with an N and a gradient of blue. This release series includes flat white laces for the gray pair and comes packaged in a standard Made in USA box.

Quality New Balance 990v2

Made in USA New Balance demands a high standard, and the 990v2 lives up to the standard set for suede material. The material is lush, soft and has a visible back. The price likely covers the high-grade suede material used on these New Balance 990v2s. It features decent craftsmanship, and while you may find some loose thread and little glue things, there are no major flaws. The design comes with a smaller ‘N’ emblem against a dark gray white border. It has a mid gray premium pigskin/suede mesh upper for durability and comfort. The insoles feature a co-branded graphic with the two-tone gray ABZORB midsoles finalizing the look. The ABZORB 990v2 white/grey midsole for popular New Balance cushioning that will have you running for miles without discomfort. Most notable, however, the colorway allows you to distinguish nicely between complacent suburban fatherhood and stylish youthfulness. Eventually, you will get the value you are paying for and you will hardly be disappointed investing in this shoe.

New Balance 990v2 Comfort and Fit

Thanks to its incredible features, the New Balance 990v2 is true to size and will fit your size comfortably. Compared to previous versions, the toe is moderately aerodynamic, without a roomy enough fit for the toes. However, the toe box is not very narrow so you can go up the shoe size when shopping for your perfect fit. Because most of the shoe’s composition is soft mesh and suede, the shoe is very comfortable on top. It adapts perfectly immediately and has no break-in. Compared to the previous 990 series, this model offers a more glove-like feel from the upper. Similar to other 990-series retros, the 990v2 has noticeable, rugged cushioning underfoot. While it’s nothing mind-blowing, it’s comfortable enough to wear for several hours without hurting your feet. You can wear these shoes all day without any pain. These are exactly the kind of shoes you don’t want to take off after putting them on.


The New Balance 990v2 series; will be published on New Balance official website and select New Balance retailers on July 16 retailing at $185. You can no doubt expect the shoe to fly off the shelves immediately upon release, so don’t sleep if you want to hit retail.


The New Balance 990v2 is a definitive gray combo shoe that looks very crisp both in the hand and on your feet. The comfort provided by this shoe is up to the expectations of the brand. Respected by all sneaker enthusiasts around the world as well as new consumers, the 990v2 series is a symbol of Made in USA craftsmanship and subtle style that transcends the recurring nature of the trend. Ultimately, the best thing about these shoes is how they look on the feet.

Comments are closed.