KBL engages local creatives :: Mmegi Online
Kgalagadi Breweries Limited (KBL) collaborated with five local designers to create their new 500ml St Louis beer can “Jwa Rona” and the Mokgabo fashion line.
At the launch on Friday, KBL board member Modise Mokone said the launch of the Jwa Rona can and Mokgabo fashion line was a progression of the Mo Ke Botswana campaign. âIt’s more and more enjoyable to see a brand as big as St Louis not only capitalizing on the uniqueness of Botswana culture, but also celebrating the many facets of what makes them truly Botswanan.
I am excited and enthusiastic about the collaboration and partnerships that have been undertaken by KBL with young creatives from Botswana and who have really cultivated this campaign, âhe said. Mokone said the five Batswana creatives whose unique contribution and willingness to showcase themselves made this stage of the campaign a success. He said that through St Louis, KBL has once again demonstrated its commitment to encourage local creators as well as participate in the development of the socio-economic environment in Botswana. Mokone also revealed that they chose the creative sector because it is one of the sectors that has been significantly affected by the COVID-19 pandemic.
St Louis Lager brand marketing director Gaamangwe Ramokgothane revealed that being a local brand, St Louis Lager wants to be part of Botswana. She said they then formed five pillars of the creative brand, namely art, music, food, fashion and St Louis beer. She said they shone through these 2020 pillars with a visual music concert. âIn the arts sector, we collaborated with Fifi Wale who is our digital illustrator here and Rex Mautle to deliver the Mo Ke Botswana murals.
We also translated this wonderful piece of art into various commercial elements, âshe revealed. Ramokgothane added in 2021 that they harnessed the power of collaboration and partnered with talented Botswana artists. She said they adopted the artwork from the murals to live in their limited 500ml box of St Louis Jwa Rona. In addition to the can, she said they worked with three local artists in the fashion industry to anchor the campaign around the Mokgabo fashion line. âWe have a cool sneaker from BK Proctor and a gorgeous bag from Tasha T and a great bucket hat from HSP. The Mokgabo fashion line is linked to the term which speaks of our flair as Batswana and re rata go ikgabisa, re rata mokgabo hence the term Mokgabo fashion â, she underlined. She said they have a business promotion going on where their customers can have a chance to win merchandise.
KBL’s communications manager, Masegonyana Madisa, said she feels very proud as KBL to have collaborated with artists and to have created the Jwa Rona can and Mokgabo fashion brand line. He said KBL is happy and satisfied that this income they create is making a difference in people’s lives and changing them for the better. He said they exist as a product because the Batswana have made a conscious decision to buy their products. Madisa said that as part of her drive to give back to the community, KBL has decided to recognize commitment, passion and drive, individual excellence. He said that there are people who believe that alcohol cannot do anything positive but that they can do good.