JanSport Unveils Limited Edition Bar Bag Pack Perfect For The Eco-Conscious Rider
The bar bag makes it easy for cyclists around the world to safely and easily take their belongings on any adventure, whether it’s on a bike ride with friends or across campus. The bag easily attaches to the handlebars of the bike and converts into a shoulder bag when traveling on foot. The bag is available in four colors: Soft Tan, Bleached Denim, New Olive and Sego Canyon. In addition to cycling functionality, the style is crafted entirely from surplus materials, underscoring JanSport’s commitment to using raw materials and manufacturing practices thoughtfully. Every component in this collection of limited edition packs, from fabric and lining to ladder locks and zipper pulls, is derived from pre-existing factory materials.
Gen Z shoppers prefer to buy sustainable brands and are more likely to make purchasing decisions based on values and principles, recent study finds1. JanSport’s strong understanding of Gen Z’s desire for more sustainable products and their commitment to protecting the environment led the brand to launch the Limited Series Bar Bag.
“We know from our consumers that sustainably produced products are in high demand. Our job is to respond to our consumers where they are by developing more product offerings that meet this criterion, while being stylish and functional. “, said Monique Rigali, marketing manager at JanSport. “We encourage our designers to get creative with excess fabrics and components from our factory for our consumers on the go, whether by bike or on foot, and they delivered.”
This is not the first time the brand has used surplus material supplies. Earlier this year, JanSport launched the Ski n Hike collection and offers a recycled SuperBreak, made in part with 100% recycled materials. JanSport continues to monitor its sustainability progress in other areas, most recently pushing to integrate energy efficiency and renewable energy sources into the supply chain to help reduce its carbon footprint, by focusing on safe and legal manufacturing practices that adhere to the Fair Labor Association code. driving and committing to design all products PVC free.
The JanSport bar bag is now available on JanSport.com for $ 40.00. For more information on the Bar Bag and JanSport’s overall sustainability efforts, please visit jansport.com/sustainability.
JanSport, a division of VF Outdoor, LLC., Was founded in 1967 in Seattle, WA, by three pioneers in the outdoor industry. Although the brand started out by manufacturing and marketing world-class outdoor backpacks, the product offering today includes outdoor gear and backpacks sold on www.jansport.com, large stores and specialist outlets and boutiques around the world. All JanSport packs are backed by a lifetime warranty to ensure they stay with customers through their life’s adventures.