Goal goes virtual fashion with the Fifa 21 clothing line

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The digital football destination Goal has become the latest brand to open a fashion store in the virtual environment of Fifa 21 Volta Football mode.

Goal has a side business focused on Korean fashion, but will now showcase their clothes to a global audience behind the scenes at Fifa 21.

Best known for dressing K-pop stars and footballers – including Wolverhampton Wanderers – Goal Studio is on a mission to expand its reach by allowing players to dress their virtual avatars during the halftime break.

Boasting two digitally exclusive pieces, the football-inspired lifestyle brand is featured in a fashion line alongside brands such as FC Harlem, PSG x Jordan, Balr, Nowhere FC and the South Korean lifestyle brand. Nivelcrack.

Part of Footballco’s content and media business, Goal’s binary apparel includes t-shirts, hoodies and flip flops, which can be used to customize characters for a tailored look.

James Lamon, Senior Vice President of Content and Creative at Footballco, said: “We recognize that for many young fans, EA Sports Fifa is an integral part of their engagement in football, so we are delighted to have the opportunity to create Goal Studio. part of that experience.

“By working with EA Sports, we are able to give fans around the world the opportunity to choose their own Goal Studio wardrobe and roam the streets, cages and futsal courts of Volta Football. We look forward to many goals being scored with Goal Studio equipment. “

Hoon Kang, Managing Director and Founder of Korean Sports, Culture and Marketing Specialists and Goal Studio Partners WAGTI, added, “The collection available in the game represents some of Goal Studio’s most iconic elements that we have created. over the past three years. . Every piece created by Goal Studio is inspired by football culture, and to truly represent football culture you have to represent the game as well. “

Goal is now available in 17 languages ​​in 44 local editions producing regional content.

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