Eastbay and Champs debut in Eastbay Performance range – WWD
Eastbay and Champs Sports have teamed up to launch a new clothing line on October 4, Eastbay Performance, which will be available exclusively on eastbay.com, champs.com, select Champs and Foot Locker stores.
The new collection, which runs until 2022, is inspired by the athlete’s lifestyle, including training, performance on the field and the everyday lifestyle, with products such as tops and tights. compression, Gymtech T-shirts, training jackets and shorts and fleece clothing for moments on the move.
âBecause Eastbay and Champs Sports meet both the performance and athletic culture needs of the high school athlete, we are in a unique position in the industry to dynamically respond to the customer,â said Guy Harkless. , senior vice president and general manager of Champs. Sports & Eastbay at WWD. âWith Eastbay Performance, we’ve combined our many years of learning about what an athlete needs to be their best to create our first collection for that purpose, whether it’s playtime or not. This announcement is another key moment in our evolution as Eastbay and Champs work together to jointly excite, empower and serve all athletes. “
The companies have called on Philadelphia Eagles quarterback Jalen Hurts, Eastbay’s new and first brand ambassador, to highlight digital and social promotions for the new Performance line. He was featured in Eastbay’s August Catalog collection and, over the next two years, will be the face of Eastbay’s campaigns, events, community activations and social content.
âAs a growing athlete, Eastbay has always been a great destination for me,â Hurts said in a statement. âI was so excited when I was presented with this opportunity. Eastbay Performance really takes the industry to the next level as it takes into account all facets of an athlete’s life. I can’t wait for everyone to get their hands on it and make the line part of their game.