Champion unveils a sustainable line with The Renewal Workshop

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Sportswear brand Champion has unveiled a sustainable new line with The Renewal Workshop, which turns discarded clothing and textiles into renewed clothing.

The Champion Renewed collection renews clothing that would otherwise have gone to landfill and features re-used Champion Reverse Weave sweatshirts in collaboration with The Renewal Workshop.

The exclusive line is part of the sportswear brand’s Champion Made sustainability efforts to lengthen the life of clothing, which also includes increasing the use of responsibly manufactured fabrics and l ” introduction of new ways to recycle products to reduce energy and water consumption during the manufacturing process.

Jon Ram, Global Sportswear Group President for HanesBrands, said in a statement, “The Champion brand is committed to making significant strides towards social and environmental leadership, and our partnership with The Renewal Workshop is a milestone. important in this process.

“We pride ourselves on extending the life of clothing that would otherwise have ended up in landfills. We look forward to expanding these efforts beyond Champion’s Reverse Weave® Sweatshirts to other products our consumers love.

Image: Courtesy of Champion

The Champion Renewed collection includes 24 styles, Reverse Weave Pullover Hoodie and Reverse Weave Crew, in men’s / unisex and women’s fits. They sell for between US $ 30-45, or 40% off the original retail prices.

Renewal Workshop partners with Champion to expand sustainable efforts

The Renewal Shop operates through an exclusive six-step, zero-waste process where garments are subjected to rigorous standards as they are reworked. Products are sorted, graded, thoroughly sanitized using state-of-the-art waterless technology, as well as repaired to identical standards, then inspected and verified to common quality standards before receiving a renewal workshop label. and make them available. purchase.

The circular solutions provider uses Life Cycle Analysis (LCA) methodology to measure the impact of the most frequently received textile fibers, such as cotton, polyester and wool. Using this data, in addition to the weight of each garment, the organization can assess energy savings, greenhouse gas reductions and water consumption reductions, among other things, for each item renewed.

Image: Courtesy of Champion

Nicole Bassett, Co-Founder of The Renewal Workshop, added, “We are delighted that Champion is joining our growing list of brands, and we look forward to supporting the brand in its broader efforts to reclaim clothing, giving clothing a boost. chance of a second life.

“By having a brand as iconic as Champion starting the process with us, we are encouraged that others within the industry will soon follow our lead.”

In addition to its partnership with The Renewal Workshop, Champion explained that it also offers classic jersey t-shirts made from 100% American cotton, as part of its Champion Made commitment. The sportswear brand also launched two eco-friendly collections, Natural State and Rally Pro Earth, in 2021, and also began making “Game Day” sweatshirts using 95% recycled polyester fibers.

Champion’s sustainability efforts are part of HanesBrands Global Sustainability Goals 2025-2030, which include all of its brands having a fully circular product or significant circularity initiative by 2025.

Image: Courtesy of Champion
Image: Courtesy of Champion


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