Boxed Water ™ and Conscious Brand Partners “Walk-the-Walk” for September Coastal Cleanup Month with Organized Beach Cleanups, “Plogging” and Funding for a Microplastic Removal Machine

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As part of their shared and continuing mission to prevent plastic from polluting land and beaches, the campaign includes organized and COVID-safe beach cleanups in Santa Monica, California (September 18), Newport Beach, California (September 16)) and Montauk, New York State (September 25) – as well as incentive plogging efforts (individual cleanings) for brand employees. Together, the brand partners are providing funds to purchase an additional microplastics extraction machine for the nonprofit Ocean Blue Project (OBP). These machines can pick up plastic the size of a pencil point and up to four inches below the sand / soil surface, and OBP expects to be able to clean 250,000 pounds of plastic per year with this machine.

While September 15 to September 30, partner brands also attract the attention of consumers with a gift that respects the planet. Grand Prize includes a 6-month supply of canned water (92% plant-based packaging, the most renewable in the category), two round-trip tickets anywhere Alaska flies (the only airline to carry canned water, Alaska recently announced a goal of net zero carbon emissions by 2040), a $ 500 ethical clothing brand Free People gift card, 6 month tea of ​​the month membership with free micro-plastic tea bags from Art of Tea, biodegradable “Jeans of Tomorrow” from AG Jeans, selection of swimwear made from recycled plastic bottles from MIKOH, and certified climate neutral skin care products from Necessaire.

“With so much going on in the world and growing concerns about the climate crisis, we wanted to come together as a united front with these amazing brands to share positive and proactive ways to reduce plastic waste,” said Daryn kuipers, CEO of Boxed Water. “Our partner brands have individually made significant environmental progress in their operations, products and / or services. They continue to inspire Boxed Water as we ensure – beyond creating a product to reduce plastic pollution – we give back to the planet as a whole and to the communities in our backyards. “

With guidance from the OBP, this year’s coastal clean-up campaign highlights the dangers of microplastics, very small plastic debris in the environment resulting from the disposal and degradation of consumer products and industrial waste. Studies have shown that microplastics ingested by animals can cause a range of impairments ranging from behavioral changes to DNA damage, impaired metabolism, decreased growth, reproductive disorders and to mortality. Microplastics are in all oceans, including Marianne Trench, the deepest point of the ocean in the world. It is estimated that humans ingest the equivalent of a credit card of microplastics per week.

“We are cutting down on single-use plastics and waste, keeping the places we live and fly beautiful and the habitats healthy,” said Diana birkett rakow, Vice-President, Public Affairs and Sustainable Development at Alaska Airlines. “We are committed to offsetting our impact on water, reducing waste and achieving net zero carbon by 2040. And we are delighted to join other partners focused on the values ​​of the Cleanup Campaign. coastline to continue to involve more people in real actions and changes. towards a more sustainable future. “

This year, Alaska announced a phased approach to replace plastic water bottles with canned water. In the first phase alone, this decision will effectively eliminate 7.2 million plastic bottles from landfills per year. Although Americans are the largest per capita consumers of single-use plastic in the world, according to the EPA, plastic waste in the United States is recycled at a dismal rate of 8.7%.

To learn more about Boxed Water, visit https://boxedwaterisbetter.com/ or follow them on Instagram, Facebook or Twitter.

ABOUT CANNED WATER
Boxed Water was founded with the belief that sustainability is important in order to change the way packaged water is shipped, sold and enjoyed. This year, Boxed Water became the most sustainable brand on the market, 92% plant-based with its packaging and new herbal cap. All of Boxed Water’s cartons source paper from trees in well-managed forests – where new trees are permanently planted to replace harvested ones – and are shipped flat to reduce the number of trucks required for transport. . Boxed Water also fills water close to the source and the consumer to reduce its carbon footprint, and all cartons are 100% recyclable, refillable and BPA free. Boxed Water is proud to be a member of 1% For The Planet and a partner of the National Forest Foundation and the Ocean Blue Project. Just choosing Boxed Water is a statement that sustainability matters. Boxed Water is headquartered at Holland, Michigan with filling locations in Michigan and Utah. Canned water is available for purchase on their site – www.boxedwaterisbetter.com – as well as on Amazon. Socialize with us @BoxedWater.

IN REGARDS TO ALASKA AIRLINES COMPANIES
Alaska Airlines and its regional partners serve more than 120 destinations throughout the United States and to Mexico, Canada and Costa Rica. The airline focuses on next-level care for its customers, while delivering low fares, award-winning customer service and sustainability efforts. On March 31, 2021, Alaska became the 14th member of oneworld. With the global alliance and additional Alaska Airlines partners, customers can travel to over 1,000 destinations on over 20 airlines while earning and redeeming miles on flights to destinations around the world. Learn more about Alaska at newsroom.alaskaair.com and blog.alaskaair.com. Alaska Airlines and Horizon Air are subsidiaries of Alaska Air Group.

ABOUT THE OCEAN BLUE PROJECT
Ocean Blue (OBP) is a non-profit environmental association founded in 2012 in Newport, Oregon by father and son, Richard and Fleet Aterbury. OBP is built around a vision: that the world’s ocean, beaches and rivers be once again pristine and self-sustaining ecosystems where wildlife and human communities can coexist and thrive. OBP works with local communities and governments to mobilize resources by removing plastic public spaces. They are also developing solutions to prevent pollutants from entering ecosystems and raising awareness with community-led service learning projects. Please read more at Oceanblueproject.org

IN REGARDS TO JEANS AG
AG products are built on a pillar of premium denim and knitwear. Since 2001, AG’s vertical structure has enabled the brand to become a leader in advancing the sustainable manufacturing movement with significant investments and innovations in ozone technology, laser finishing, solar power and the most recent water recycling. Today, AG recycles over 100,000 gallons of water per day, with the goal of recycling over 50 million gallons per year, which equates to a 90% reduction. The eco-friendly design approach continues to produce the finest denims, luxurious knits, rich leathers, pure silks and diverse twills to create authentically rooted styles imbued with a modern and fresh sensibility.

ABOUT NECESSARY
At Necessary, we design the personal care items that we really need (the essentials) that are good for our health and support our well-being. We use our business to make a positive environmental impact wherever we can, always striving to give ourselves as much as we take to be truly sustainable. Necessary is Climate Neutral certified and a member of 1% For The Planet.

ABOUT MIKOH
The luxury swimwear brand MIKOH is the collaboration of sister duo Oleema and Kalani miller. Born and raised in the small seaside town of San Clemente in Orange County, California, the sisters grew up with the ocean in their garden. Founded in 2009, MIKOH was conceptualized from the simple idea of ​​the lack of fashion, modern swimwear in the industry, and a passion for all that surrounds travel, surfing and beach culture. For over a decade, MIKOH has thrived and expanded its offering beyond women’s bikinis to include ready-to-wear, surf, kids styles and more. Oleema and Kalani have long believed in preserving the health of the oceans and the land, which led to the launch in 2021 of eco-friendly swim styles that are now at the forefront of their collection. Since its launch, MIKOH has attracted famous fans such as Ana de Armas, Beyonce, Cameron Diaz, Kaia gerber, the Kardashians / Jenners, Laura Harrier, Lily collins and Rihanna.

ABOUT THE ART OF TEA artoftea.com | @artofteala
Art of Tea is an award winning tea importer and wholesaler based in Los Angeles, California who hand-blends and custom-manufactures the finest organic teas and herbs. Founder and Master Tea Blender Steve Schwartz selects and sources rare and distinct teas directly from growers around the world, based on deep and lasting relationships and extensive travel. The seeds that formed the foundation of Art of Tea were first planted in 1996 when Steve began his journey studying preventive medicine at the Ayurvedic Institute of New Mexico. Since founding the company in 2004, Steve has made Art of Tea a leading supplier of organic and specialty teas, and he is a leading voice within the industry. The brand’s extensive offerings and services include personalized tea menus and blends, retail teas, a range of pyramid tea bags, hospitality tea programs, training and private label partnerships.

Media contact
Matt kovacs
(310) 395-5050
[email protected]

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